The overlap between the customers' opinion on the in-store background music and the audio branding of the companies

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Bibliographic Details
Main Author:	Fekete-Szűcs Dániel
Other Authors:	Papp Judit
Format:	Thesis
Kulcsszavak:	Background music In-store music Music Stores Marketing Neuromarketing
Online Access:	http://dolgozattar.uni-bge.hu/18864

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