The influence of social media on the travel decision making process
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| Format: | Thesis |
| Kulcsszavak: | social media user generated content travel review word of mouth information source |
| Online Access: | http://dolgozattar.uni-bge.hu/2007 |
| Abstract: | In recent years social media and with it, user–generated content (UGC) has become one of the most influential factors in the decision making process among potential travellers worldwide. These contributions include travel site reviews, travel related blogs, social networking, social media and many more contents just a click away. The uniqueness of this ‘word of mouth’ communication is that travellers can get a more personal picture of their future destinations. With the growing competition in the industry, tourism services should see the marketing opportunity in this, but not all of them provide the proper environment for it. Another problem is the trustworthiness of the content created by users. Due to the anonymity of the submitters; travellers cannot be sure of the validity of what they are seeing. |
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