| Kivonat: | In a century of high information technologies internet marketing is the most profitable, the low-cost, effective and gaining more and more value by means of marketing strategy necessary for maintaining tour operators for saving market positions and attract more clients.By making comparative analysis of Georgian tour operators’ websites reveal advantages and shortcomings, problems and perspectives of Internet marketing development in Georgian market. By analysing results of sociological research of customers to the means of internet marketing, try to formulate recommendations about the usage of internet marketing for tour operators in Georgia. |
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