Research on the impact and inspiration of OTA on traditional travel market
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| Format: | Thesis |
| Kulcsszavak: | competitive cooperation innovation market share travel agencies |
| Online Access: | http://dolgozattar.uni-bge.hu/25883 |
| Abstract: | Thinking about the current situation of the tourism industry was triggered by the bankruptcy of Thomas Cook. How does the development of OTA affect traditional travel agencies? This is also a problem worth exploring. This article compares the difference between traditional travel agencies and OTA in business and strategy models and puts forward some suggestions on the future development direction of OTA and traditional travel agencies based on the analysis of typical cases. |
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