Social Media Marketing in the Scope of FMCG Brands’ Marketing Communication through the Case of Actimel in Hungary.
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Main Author: | Kalikan Zhaniya |
---|---|
Other Authors: | Papp Vanda |
Format: | Thesis |
Kulcsszavak: | Social media brand communication internetmarketing marketing communication online marketing |
Online Access: | http://dolgozattar.uni-bge.hu/25998 |
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