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Successful drug launch strategy in Hungary - based on the example of Victoza

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Bibliographic Details
Main Author: Marencsák Noémi
Other Authors: Józsa Prof. Dr. László
Format: Thesis
Kulcsszavak:Gyógyszeripari marketing
Termékbevezetés
Stratégia
Online Access:http://dolgozattar.uni-bge.hu/2636
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