Successful drug launch strategy in Hungary - based on the example of Victoza
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Main Author: | Marencsák Noémi |
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Other Authors: | Józsa Prof. Dr. László |
Format: | Thesis |
Kulcsszavak: | Gyógyszeripari marketing Termékbevezetés Stratégia |
Online Access: | http://dolgozattar.uni-bge.hu/2636 |
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