Successful drug launch strategy in Hungary - based on the example of Victoza

Stress related drug and alcohol use and abuse amongst hospitality workers
‌: Gimesi Gergely

The development of tourism between China and Central Europe based on the Belt and Road ---Take Hungary as example
‌: Zhang Wenxi

Comparison of Budapest and Vienna based on tourism strategies
‌: Máj Adél

Cloud-based marketing technologies, strategies and execution
‌: Mesterca Laura

Launching and Promoting an Event Organizational Company The Hive Budapest
‌: Horn Bence Domonkos

New product launch in the Hungarian medical market
‌: Holló Barnabás

Marketing strategy through the example of the Groupama Insurance SC
‌: Orbán Tímea

The potential of a Seasonal Sport Hotel in the Balaton Region based on an American example
‌: Halmai Szervác

Introducing the “Street food” phenomenon in the Hungarian market based on the example of Reinpold’s Kolbice
‌: Hunkó Fruzsina

Successful Marketing Strategies of Small Hotels in the Northeastern Balaton Region
‌: Szabó Enikő Zsuzsanna

The challenges of a hotel opening based on the example of The Three Corners Lifestyle Hotel Budapest
‌: Lendvay Réka

Possibilities of using social media in corporate strategies through an example
‌: Kácsik Zsófia

Comparative study of successful ecotourism in Hungary and Japan
‌: Haratake Jyuri

Hotel human resources recruitment strategy on Kempinski Hotel Corvinus Budapest's example
‌: Wirth Evelin

Analysis of Quality Management strategies and practices through the example of Budapest Marriott Hotel
‌: Németh Nóra Amáta

EFFICIENCY OF ONLINE AND IN-STORE MARKETING TOOLS - An Analysis of a Marketing Strategy That Has Made the Biggest Toy Store Chain in Hungary Successful
‌: Balog Melani

Che Chang Hi’s marketing strategy based on the strong development of TikTok in Vietnam
‌: Ly Thu Thao

Introducing sponsorship as a marketing tool trough research and evaluation based on the example of strategic sponsorship activity of Vodafone Hungary towards the Hungarian Water Polo Federation
‌: Fehérvári Krisztina

How could a Western European country marketing communication strategy be implemented for an Eastern European country like Hungary, for example, in the case of Heineken Hungary PLC?
‌: Eszéki Lili Lilla

The success factors of Small and Medium Enterprises in Hungary An empirical mixed method research
‌: Sagitova Adina

Hot streams of success A qualitative study on how Széchenyi Thermal Bath's marketing strategy improved performance
‌: Kovács Flóra Rozália

Multifaceted Hungary - Developing and rebranding the country image based on segmentation
‌: Kerti Anna

Succession of Family Business
‌: Bernáth Milán Kristóf

Football Tourism -The Possible Use of a Successful Football Brand in Hungary
‌: Vitrai Tamás

Zero waste production in Hungary through the example of the Grapoila brand
‌: Skaliczki Tímea Adrienn

Middle and small-sized Hotels financial management issues and strategy research in China — Taking B Hotel as an Example
‌: Li Shuaiqi

Changing marketing strategies in the ornamental horticulture industry due to the COVID-19 pandemic through the example of OÁZIS Ltd.
‌: Szarvas Dóra

Regarding the strategy of Chinese Internet companies entering the Southeast Asian market----take Kuaishou, TikTok as examples
‌: Yang Jinrong

RotoZip - The European launch of a new brand for construction professionals with special attention to the Benelux countries
‌: Varga Zoltán

Analysis of the Marketing Strategy of Henkel in Hungary
‌: Kurys Boglárka

Hungary's external economic strategy the need for diversification
‌: Novák Tamás
Published: (2015)

The role of revenue management in the optimization of revenues, interrelation among strategies and tactics in the hotel salesmanship based on Danubius Hotel Gellért
‌: Thurzó Anett

Actuality and Development Possibilities of Equestrian Tourism in Hungary, Using Szilvásvárad as an Example
‌: Porkoláb Szonja

Behind the "success" of the Tunisian revolution
‌: Ben Ayada Ghada

Successful restaurant management franchise vs independent
‌: Munkhzul Temuulen

Business development strategy for Artificer Hungary Ltd.
‌: Galambos Máté