Branding Loyalty - The Coca Cola Company
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | benchmarking brand loyalty branding marketing SWOT analysis |
| Online Access: | http://dolgozattar.uni-bge.hu/28143 |
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| 100 | 1 | |a Ács Nóra Ágnes | |
| 245 | 1 | 0 | |a Branding Loyalty - The Coca Cola Company |c Ács Nóra Ágnes |h [elektronikus dokumentum] |
| 520 | 3 | |a This research's largest aim is to find an answer, why we - everyday people - become loyal to a brand? What kind of influencing factors a business has to determine this? In this paper, we have the Coca-Cola Company in the center, because it is a corporation that is well-known worldwide, has been popular for more than 100 years and during all these years, it was able to maintain the interest of changing generations. I am inquisitive about people’s opinions about loyalty, especially to a brand: what do they think, how could Coca-Cola build such a huge and prosperous brand over the years, after starting as a small business like any other we know? What are the most effective marketing communication channels, that should be used when building a strong brand? For my investigation, I used both qualitative and quantitative research methods, which I incorporated into the questionnaire I prepared. Based on more than 200 responses, I managed to draw surprising and interesting conclusions. | |
| 695 | |a benchmarking | ||
| 695 | |a brand loyalty | ||
| 695 | |a branding | ||
| 695 | |a marketing | ||
| 695 | |a SWOT analysis | ||
| 700 | 1 | |a Fekete-Frojimovics Dr. Zsófia |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/28143/1/%C3%81CS%20N%C3%93RA%20%C3%81GNES%20LPVAXE%20SZAKDOLGOZAT%20BA%202020-21%20pdf.pdf |z Dokumentum-elérés |