Beyond the stars – professional comparison of the hotel star rating and guest satisfaction metrics
Elmentve itt :
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | guest satisfaction hotel star rating HotelStars Union system marketing Online Travel Agencies SWOT analysis |
| Online Access: | http://dolgozattar.uni-bge.hu/28188 |
| Kivonat: | In the thesis the author will going to research the important partnership of the harmonised hotel classification system along with their common criteria and the connection between guest expectations. Also, he is trying to find the similarities and the differences of the criteria’s which are being made by the guests at OTA systems and the official ranking system referring to the commenting habits and willingness.According to the requirements the thesis structure will be the following. At the beginning the author will present the theoretical background of quality and service. Then he will explain the details of service and quality only in the hospitality industry. Later the SERVQUAL model and the services excellence will be presented. Related to the quality, he will introduce every quality sign from the industry.Later he will focus on the HotelStars Union system and classification in details. Then he will introduce his primary researches such as an interview with a professional and a research survey. Finally, he will formulate an opinion about these metrics. |
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