The effects of digitalization on shopping habits and service use
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | business marketing Consumer behavior digitalization e-marketing marketing online marketing |
| Online Access: | http://dolgozattar.uni-bge.hu/28307 |
| Kivonat: | In my dissertation, i made research about the effect of digitalization on people’s everday life and general differences from the past solutions to nowdays solutions and changes in shopping habits. I cover the topic from the begining of digitalisation which is the base of improvements that made people change. In my survey i searched for factors that mainly influences people attitude and habits for changes. |
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