Does authenticity in influencer marketing contribute to followers’ buying habits?
Saved in:
Main Author: | Kelemen Dóra |
---|---|
Other Authors: | Molnár Zsolt |
Format: | Thesis |
Kulcsszavak: | Authenticity content influencer influencer marketing Social media |
Online Access: | http://dolgozattar.uni-bge.hu/28356 |
Similar Items
Car Buying Habits in Hungary. The Decision-Making Process Before Purchasing
: Kertész István
: Kertész István
An exploratory study about the impact and importance of advertisements on consumer behaviour and buying habits
: Varga Barnabás
: Varga Barnabás
Role of Authenticity in Tourism Anthropology
: Kaushik Somesh
: Kaushik Somesh
The influence of commercials on peoples' eating habits
: Lengyel Anna Krisztina
: Lengyel Anna Krisztina
How Does Yoga Influence Certain Tourism Trends in Hungary?
: Mészáros Dóra
: Mészáros Dóra
The characteristics of interaction in the strong parasocial relationship amid followers and influencers in the case of a Chinese social media platform Bilibili with influencer “MiFan”
: Deng Tianshuo
: Deng Tianshuo
The influence of streaming on the marketing and distribution strategies of studios in the film industry and on moviegoer habits
: Popovics Marcell Milán
: Popovics Marcell Milán
Marketingkommunikációs tevékenység a Follow Marketing Kft.-nél.
: Urbán Barbara
: Urbán Barbara
Tourist perceptions of souvenir authenticity under mass-production
: Zhang Shan
: Zhang Shan
The analysis of the importance of creative and authentic offerings in rural tourism
: Tóth Virág Judit
: Tóth Virág Judit
The analysis of the influence of special dietary needs on shopping habits in Transdanubia
: Orbán Johanna Barbara
: Orbán Johanna Barbara
The development of India following its economic liberalization and the ongoing expansion's influence and setbacks on the economy and social welfare
: Barta Bence
Published: (2013)
: Barta Bence
Published: (2013)
Examining-authenticity-in-desert-tour-Case-study-Moroccan-desert
: Hamni Chaima
: Hamni Chaima
Programmatic buying Az online hirdetés jövője? /
: Kirilla Dániel András
: Kirilla Dániel András
The Significant contribution of Remittance to the development of Ethiopia
: Muluye mr Melsew Yaregal
: Muluye mr Melsew Yaregal
Projekt follow-up bemutatkozik az „Erfolgreich prasentieren” munkacímű, német nyelvű prezentációs anyag
: Fodorné Balthazár Enikő
Published: (2008)
: Fodorné Balthazár Enikő
Published: (2008)
Following the Footsteps of Bangladesh and Vietnam Strategies for SME Consolidation and Garment Sector Development in Kyrgyzstan
: Mirbekova Aigerim
: Mirbekova Aigerim
Online marketing típusai és gyakorlati alkalmazásuk a Follow Marketing Kft.-nél
: Szabó Gabriella
: Szabó Gabriella
The contribution of the convention venues of Budapest to the conference tourism
: Erdős Kitti
: Erdős Kitti
Sneaker Buying Behaviour of the Hungarian Youth
: Jónap Tibor
: Jónap Tibor
A programmatic buying jövője Magyarországon
: Kovács Bence Péter
: Kovács Bence Péter
Survey about how Covid-19 has influenced our music listening habits
: Smátrola Gergő
: Smátrola Gergő
Consumers' attitudes towards being eco-conscious, foscusing on the influence of eco-friendly products on consumer buying behaviour
: Fabó Zsófia Stella
: Fabó Zsófia Stella
How does recent crises influence musical instruments trade and what are the potential forecasts for the industry?
: Gyimesi Felícia Gréta
: Gyimesi Felícia Gréta
The contribution of developing countries to the GVCS the Case Study of Morocco
: Zerwal Hanane
: Zerwal Hanane
The development of sustainability and its contribution to business value at SCA
: Helmeczi Gina Melinda
: Helmeczi Gina Melinda
Contribution of Hainan International Tourism Island Development to the Economy
: YAN YUHONG
: YAN YUHONG
Buy more than what you intended
: Horváth Áron Adrián
: Horváth Áron Adrián
The influence of advertisement on women’s self-esteem and role in Europe - How does the marketing communication of adidas impact targeted women's self-esteem?
: Bognár Korinna
: Bognár Korinna
The contribution of Green HR and CSR to eco-friendly behaviour in the hotel
: Chang Songling
: Chang Songling
Media Consumption Habits in Hungary
: Merényi Márk
: Merényi Márk
Traveling habits of generation Z
: Fóti Kristóf Gábor
: Fóti Kristóf Gábor
Buying behavior differences of the generations, in case of green fashion
: Scheiling Katalin
: Scheiling Katalin
Impact of Crises Management Packages on Consumer Buying Behaviour
: Megyeri Ildikó
: Megyeri Ildikó
Instagram as Millennials’ travel guide - To what extent does social media and influencers impact people’s holiday choices?
: Szentiványi Sára
: Szentiványi Sára
What does the future hold for translators?
: Für Anikó
: Für Anikó
Communication does not necessarily mean understanding
: Tsap Veronika
: Tsap Veronika
The contribution of the Castle Garden Bazaar to the development of tourism in Budapest Event tourism after the 2014 Reconstruction
: Csomáli Vivien Mónika
: Csomáli Vivien Mónika
Research on the visitation habits and expectations of Generation-Z in the Hungarian catering market
: Számel Zsuzsanna
: Számel Zsuzsanna
Travelling habits of young people in Slovakia
: Kellerová Júlia
: Kellerová Júlia
Similar Items
-
Car Buying Habits in Hungary. The Decision-Making Process Before Purchasing
: Kertész István -
An exploratory study about the impact and importance of advertisements on consumer behaviour and buying habits
: Varga Barnabás -
Role of Authenticity in Tourism Anthropology
: Kaushik Somesh -
The influence of commercials on peoples' eating habits
: Lengyel Anna Krisztina -
How Does Yoga Influence Certain Tourism Trends in Hungary?
: Mészáros Dóra