Analysis of the communication tools of a Hungarian gamer and IT, the PlayIT Show
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| Other Authors: | |
| Format: | Thesis |
| Kulcsszavak: | business marketing e-marketing event marketing events game online marketing |
| Online Access: | http://dolgozattar.uni-bge.hu/28679 |
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| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Vukovics Lilian | |
| 245 | 1 | 0 | |a Analysis of the communication tools of a Hungarian gamer and IT, the PlayIT Show |c Vukovics Lilian |h [elektronikus dokumentum] |
| 520 | 3 | |a This dissertation is about to introduce the communication tools of a Hungarian gaming and IT event called PlayIT Show and to examine the importance of the events in the gaming culture. The events, event marketing, gaming culture, streaming, e-sport, gamer influencers will be described during the literature review in order to get an insight to the gamers world and the relation between the gamers and events. | |
| 695 | |a business marketing | ||
| 695 | |a e-marketing | ||
| 695 | |a event marketing | ||
| 695 | |a events | ||
| 695 | |a game | ||
| 695 | |a online marketing | ||
| 700 | 1 | |a Papp Vanda |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/28679/1/SzakdolgozatVukovicsLilian.pdf |z Dokumentum-elérés |