The Star Wars and Marvel Film Franchises Analysed From a Marketing Perspective
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | elemzés filmipar globális marketing internetmarketing marketing marketingtevékenység |
| Online Access: | http://dolgozattar.uni-bge.hu/28761 |
| Kivonat: | In this thesis, I would like to analyze the marketing of big-budget blockbuster films, what made those franchises successful in the first place, why and how they are still successful with their fans and the general audience, and how the marketing approach and tools have changed over the 5 years in the Hollywood film industry. To present these factors, The Walt Disney Company’s juggernaut franchises will be analysed: Star Wars and the Marvel Cinematic Universe. In order to better understand these franchises and their consumers, I have conducted primary research in the form of deep interviews with journalists who cover the film industry and also designed an online questionnaire. |
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