The impact of social media on consumer purchase intentions in the Hungarian coffee industry

The impacts of collectivism-oriented social media marketing activities on brand equity and purchase intention in Vietnam - Case study of a local footwear brand Biti’s Hunter
‌: Le Trung Hieu

Examining The Impact of Social Media Influencers' Credibility on Consumer Behaviour
‌: Králik Petra Laura

Co-branding as a Way to Promote Brand Image and Customer's Purchase Intention in the Fashion Industry A Case Study of H&M and Luxury Designers
‌: Nguyen Khanh Linh

How Social Media Advertising Influences Consumer Purchase Decisions in a Digital Beauty Shopping Environment the case of Xiaohongshu
‌: Jin Yipei

Social Media and Consumer Behavior
‌: Varga Csenge

Greenwashing and its effect on brand image and consumers' purchase decisions in the cosmetic industry
‌: Jargalsaikhan Dulguun

The Impact of Corporate Social Responsibility (CSR) on Purchasing Behavior in Hungary
‌: Csendes Krisztián Balázs

Consumer perception of product quality regarding instant coffee
‌: Kovács Barbara

The Influence of Social Media on Consumer Behavior
‌: ElHamory Fares Anouar Midhat

Celebrity endorsement as a tool for enhancing brand awareness, brand image and purchase intention
‌: Mocanu Iulia

The Impact of Internet, social media and online marketing on the hotel industry in Hungary
‌: Majoros Eszter

Healthy eating and consumer food purchasing habits
‌: Nagy Dániel

The impact of the deposit return system on Hungarian consumer behaviour
‌: Faragó Bence

The Impacts of Celebrity Endorsement on Brand Perception and Purchase Intention in Vietnam (A Case Study about Ha Anh Tuan endorsing the TIKI brand)
‌: Luong Huyen Anh

Factors Affecting Consumer Behavior the Premium Coffee Shop in Vientiane, Laos
‌: Vignaket Sompatthana

Impact of social media on society
‌: Goyal Piyush

An Evaluation on How Consumer Behaviour is Influenced by Social Media
‌: Lee Songyi

Chinese consumer behavior toward luxury brands purchasing.
‌: Sayaseng Sandy

The impact of sustainability and environmental mindfulness on consumer attitude in the beauty industry
‌: Márton Rebeka Sára

From Posts to Purchases The Effect of L'Oréal's Social Media Marketing on Consumer Behaviour
‌: Tasnádi Lili Eszter

The Hungarian Sailing Federation’s Social Media Marketing
‌: Vadnai Jonatán

The impact of advertising on the purchasing habits of families.
‌: Sipos Farkas

The Hungarian Pharmaceutical Industry in an International Comparison, and the Possible Impacts of Industry 4.0
‌: Blaskó Ildikó

Understand the role of social media on consumers to choose sustainable tourism products
‌: Szikhardt Eszter

Analysis of consumers' purchase decisions by live broadcasting in the internet celebrity economy
‌: Zhao Shiqi

The Determinants of purchase decisions of consumers of Nestle Ghana Limited products, 2019
‌: Ewusi-Ansah Paulina

An explanatory study of online consumer behaviour in Hungary in cases of purchases of smartphones
‌: Hoang Tamás

The Influence of City Branding "Jogja Istimewa" Towards Visit Intention and Motivation Of Hungarian Tourists
‌: PUSPITA DYAH AYU

The impact of social media advertisements on customers in Hungary
‌: Kiss Alexandra

Migration from Republic of Moldova
‌: Luminita Bitca
Megjelent: (2018)

Influencer Marketing as a marketing tool in the Hungarian Social Media
‌: Albert Richárd Tibor

The social media marketing platforms and their utilization by Hungarian ecommerce businesses
‌: Major László Gábriel

Impact of social media marketing on the TikTok platform
‌: Sipos Máté

Starting a successful Specialty Coffee Business in Vienna – The Shaggy Dog Coffee
‌: Felszeghy Bence

Evolution of the eSport industry and its impact on the Hungarian Y&Z generation
‌: Vass Patrik Marcell

The impact of terror attacks on the tourism industry and on the travel behaviour & risk perception of Hungarians
‌: Ruttner Dorottya Anita