The analysis of the current digital marketing activities of SugarTrends

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Bibliographic Details
Main Author: Kiss Fanni
Other Authors: Papp Judit
Format: Thesis
Kulcsszavak:digital marketing
search marketing
social media marketing
content optimisation
word-of-mouth-marketing
Online Access:http://dolgozattar.uni-bge.hu/2896
Description
Abstract:In this thesis the analysis of the current marketing activities is analysed of the company, called SugarTrends. THe author is prior to find the answer whether paid traffic and search marketing is an appropriate tool for such a life-style business or not. A solution is suggested and conducted by the author.