Effectiveness of product placement Investigation of relationship between product placement and purchase intension within the luxury market.
Elmentve itt :
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| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | Luxury Product placement Purchase intention Housewives Aston Martin |
| Online Access: | http://dolgozattar.uni-bge.hu/2951 |
MARC
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| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Perger Attila | |
| 245 | 1 | 0 | |a Effectiveness of product placement |b Investigation of relationship between product placement and purchase intension within the luxury market. |c Perger Attila |h [elektronikus dokumentum] |
| 246 | 1 | 1 | |a A termékelhelyezés hatékonysága: A termékelhelyezés és a vásárlási hajlandóság közötti kapcsolat kutatása a luxuspiacon. |
| 246 | 1 | 1 | |a Effectiveness of product placement: Investigation of relationship between product placement and purchase intension within the luxury market. |
| 520 | 3 | |a The dissertation is about product placement within the luxury market with investigating the interrelationship and effect on product placement an purchase intention of consumers in case of advertising luxury product by placing them into the storyline of movies and TV-series. | |
| 695 | |a Luxury | ||
| 695 | |a Product placement | ||
| 695 | |a Purchase intention | ||
| 695 | |a Housewives | ||
| 695 | |a Aston Martin | ||
| 700 | 1 | |a Papp Judit |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/2951/1/Perger_Attila_Effectiveness%20of%20product%20placement-%20Investigation%20of%20relationship%20between%20product%20placement%20and%20purchase%20intension%20within%20the%20luxury%20market.pdf |z Dokumentum-elérés |