Analysis of consumers' purchase decisions by live broadcasting in the internet celebrity economy

How Social Media Advertising Influences Consumer Purchase Decisions in a Digital Beauty Shopping Environment the case of Xiaohongshu
‌: Jin Yipei

The Influence of Viral Marketing on consumers’ decisions
‌: Albunni Yazan

Exploring Factors Influencing Consumer Purchase Decisions of Thai vs. Locally Produced Non-durable Household Goods in the Laos Market
‌: Phumasavath Kitsada

Healthy eating and consumer food purchasing habits
‌: Nagy Dániel

Marketing with or without celebrity
‌: Székelyhidi Zsanett

The impact of influencer marketing on consumer decision-making
‌: Pichler Anna Ágnes

Car Buying Habits in Hungary. The Decision-Making Process Before Purchasing
‌: Kertész István

Influencers and their impacts on Gen Z decision making process for produce purchasing
‌: Dang Dieu Huong

Chinese consumer behavior toward luxury brands purchasing.
‌: Sayaseng Sandy

The role of TripAdvisor in consumers' decision making processes
‌: Gonda Fruzsina Anna

The role of celebrities in the world of influencers
‌: Szigeti Márk

Recognising the New Trends in the Decision Process of Tourism Consumers
‌: Bal Dalma, et al.
Published: (2019)

Unilever's CSR Initiatives and its Effects on the Company's Brand Image and Customers’ Purchase Decisions
‌: Trombitás Lili

Internet of things - monitoring businesses and consumers
‌: Vinnai Dalma

The Impacts of Celebrity Endorsement on Brand Perception and Purchase Intention in Vietnam (A Case Study about Ha Anh Tuan endorsing the TIKI brand)
‌: Luong Huyen Anh

The impact of social media on consumer purchase intentions in the Hungarian coffee industry
‌: Bitca Luminita

An explanatory study of online consumer behaviour in Hungary in cases of purchases of smartphones
‌: Hoang Tamás

Mogyi Crasssh! Consumer Analysis
‌: Tóth Roland

The Impact of Natural Gas Exports on the Economy and Strategic Decisions of Russia
‌: El-Assaf Basem Munir

Understanding How Food Allergy Shapes Consumer Behaviour and Decision-making
‌: Balló Boglárka Jázmin

Internet technology and e-commerce in the digital economy
‌: Mihajlovic Nikola

Celebrity endorsement - hírességek szerepe a férfi szépségápolásban
‌: Albert Szilvia

How do negative online hotel reviews and hotel remediation influence consumers’ willingness to purchase.
‌: Xie Shijia

Empirical Analysis of the Trust Systems in the Collaborative Economy
‌: Gál Richárd

Analysis of the impact of the COVID-19 pandemic on the economy
‌: Li Xiao Bo

Measuring slowbalisation through the analysis of the Hungarian economy
‌: Molnár Éva

Analysis of consumer behavior in the natural cosmetics market in Hungary
‌: Csecsődi Vanessza Petra

From Posts to Purchases The Effect of L'Oréal's Social Media Marketing on Consumer Behaviour
‌: Tasnádi Lili Eszter

Television watching habits and their impact on our lives
‌: Szedlacsek Judit

Investigating the influence of live music on restaurant consumption
‌: Takács Fanni

Content marketing as a strategic tool to influence customer purchasing decisions at an international company. How to attract new visitors to the Omron website?
‌: Pocsai Anikó

The influence of Kols on the belief and purchasing decision in the Cosmetic field of Young Vietnamese Women in Generation Z through TikTok platform in Vietnam
‌: Nguyen Linh Chi

An analysis of parallel importing of pharmaceuticals in the EU
‌: Zhao Dan

Analysis of how Influencer Marketing can impact consumer behavior
‌: Szűcs Levente

ChatGPT's Effects on University Students' Lives in Hungary
‌: Mózsi Péter Benjámin

Taking Initiative and Earning a Living Entrepreneurial Motivations and Opportunity Perception in Hungary
‌: Csákné Filep Judit, et al.
Published: (2023)