Pink Consumption
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| Other Authors: | |
| Format: | Thesis |
| Kulcsszavak: | Consumer behavior consumption consumption correlation economic development economic indicators |
| Online Access: | http://dolgozattar.uni-bge.hu/36658 |
MARC
| LEADER | 00000nta a2200000 i 4500 | ||
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| 001 | dolg36658 | ||
| 005 | 20210922090753.0 | ||
| 008 | 210922suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Sudan Alifu | |
| 245 | 1 | 0 | |a Pink Consumption |c Sudan Alifu |h [elektronikus dokumentum] |
| 520 | 3 | |a Individuals, from the LGBTQAI+ community, are denied of utter participation in the economy and the society due to their gender identity and sexual orientation; furthermore, the consumption level of the LGBTQIA+ community in Hungary, consumer behavior of the LGBTQIA+ community in Hungary and the fashion purchasing behavior of the LGBTQIA+ community in Hungary, have yet to be researched. Thus, the aim of this dissertation is diverged into four aspects: analyzing the correlation between LGBTQIA+ inclusion and economic development in Hungary; grasping the level consumption of the LGBTQIA+ community in Hungary, comprehending the consumer behavior of the LGBTQIA+ community and identifying the fashion purchasing behavior of the LGBTQIA+ community in Hungary. A statistical hypothesis testing method, t-test, is incorporated to test the significance of the relationship between LGBTQIA+ inclusion and economic development in Hungary. A survey questionnaire, a primary research, has been disseminated in Hungary and it has been completed by 160 respondents. The data extrapolation, analysis and interpretation of the survey questionnaire depict the almost analogous allocation in consumption expenditure between the LGBTQIA+ consumers and the households in Hungary; furthermore, they bolsters the comprehension regarding the characteristic of the LGBTQIA+ consumers and provide the rationale for the decision-making process of marketers in the fashion industry. Various types of LGBTQAI+ buyers are established in consonance with the fashion purchasing behavior of the LGBTQAI+ customers. | |
| 695 | |a Consumer behavior | ||
| 695 | |a consumption | ||
| 695 | |a consumption correlation | ||
| 695 | |a economic development | ||
| 695 | |a economic indicators | ||
| 700 | 1 | |a Kovács Dr. András |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/36658/1/Pink%20Consumption.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/36658/2/Sudan%20Alifu%20declaration-of-thesis-authenticity.pdf |z Dokumentum-elérés |