The effectiveness of digital storytelling in video advertisement as a brand identity building tool.
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| Other Authors: | |
| Format: | Thesis |
| Kulcsszavak: | advertisement brand identity digital storytelling marketing storytelling |
| Online Access: | http://dolgozattar.uni-bge.hu/36695 |
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| LEADER | 00000nta a2200000 i 4500 | ||
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| 005 | 20210922090904.0 | ||
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| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Yermekbayeva Zhanel | |
| 245 | 1 | 4 | |a The effectiveness of digital storytelling in video advertisement as a brand identity building tool. |c Yermekbayeva Zhanel |h [elektronikus dokumentum] |
| 520 | 3 | |a Abstract: Consumers today want to be associated with brands and businesses that they like. The incorrect (and therefore economically unprofitable) use of brand stories in a message will result in a decrease in the number of potential and current customers. The research will focus on the effectiveness and impact of digital storytelling advertisement on the people''s opinions regarding a particular brand or product. A survey was used as a quantitative research tool to address the research problem of this paper. This result confirms that storytelling advertising is more successful in building a brand that outstands others, and not just a company. This research paper proves the efficiency of digital storytelling in video advertisement as a brand identity building tool. Based on the findings, it is not only effective in advertising, it seems to be a versatile tool with which you can achieve big marketing goals: increase engagement, retain audience attention, influence audience choices, win loyal customers and more. | |
| 695 | |a advertisement | ||
| 695 | |a brand identity | ||
| 695 | |a digital storytelling | ||
| 695 | |a marketing | ||
| 695 | |a storytelling | ||
| 700 | 1 | |a Papp dr. Vanda |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/36695/1/thesis%20ZY.pdf |z Dokumentum-elérés |