The effectiveness of digital storytelling in video advertisement as a brand identity building tool.

The secret of building a successful personal brand in the social media without advertisement
‌: Soós Evelin

The changing methods and tools of traditional hotel brands for building brand loyalty among Millennial customers
‌: Tóth Kata Krisztina

Effect of storytelling marketing on Brand Image of a company in the food and beverage industry.
‌: Kozhabayeva Madina

The Effect Of Advertisement On Children
‌: Cai Jing

The importance of the proper management of the artistic identity; how to build a successful concert campaign
‌: Szabó Márton

The effect on the popularity and marketing of video game adaptations and their video game counterparts on each other.
‌: Soponyai Dávid Levente

The effects of advertising on Generation Z
‌: Miklós Csaba

The effects of advertisement activities on children
‌: Geiger Mónika Andrea

The effects of Internet Advertising on Generation Z
‌: Házi Loretta

Psychological effects of advertising on schoolchildren and teenagers
‌: Radnai Viktória

Packaging as an effective communication tool in marketing
‌: Szabó Péter

a tool of the south korean effective branding - a comparative study with brazil, hungary, and türkiye
‌: Monteiro Guerra Silva Isabella

NEUROMARKETING - The influencing power of visual effects in advertisements
‌: Nagy Eszter Lili

Attitudes towards digital advertisements- customer experience in social media
‌: Gur Réka

Product Packaging as a Brand Communication Tool
‌: Kim Valeriia

Brand identity analysis and possible positioning strategies for Szekszárd wine region
‌: Horváth Panna

The state and effectiveness of targeted indoor poster advertisements in 2020
‌: Darvai Péter

Participation in large-scale international events as a marketing tool for building tourism destinatio image of Azerbaijan
‌: Rzayeva Vusala

Experiential marketing in building a brand - The future of event organization
‌: Laki Melinda

How self-employed and micro enterprises build their personal brand
‌: Sczigel Dóra Cintia

Athletes brand- and income-building during and after sport career
‌: Vadnai Benjamin

Vogue Visual Storytelling Unraveling Cultural Influences and Consumer Perceptions
‌: Srisen Kaemisuda

The role of brand image and brand identity of L'Oréal Professional Products in the consumer behaviour of Gen Z
‌: Kádár Luca

Application of digital marketing tools in SMEs A study of Hungarian Micro- and Small sized enterprises operating in the retail sale of electronic devices and software
‌: Bendarzsevszkij Georg

Brand, márka és corporate identity szerepe a Zsidai Gasztronómiai Csoportnál
‌: Biró Zsófia

The Digitalization of Finance and Accounting Tools and Artificial Intelligence Transforming Modern Practices
‌: Orosz Annamária

The effects of television advertising on children aged between 3-7
‌: Esztergályos Kata

Analysing companies’ content marketing and storytelling in newsletter A case study of Eastern Europe Bosch Professional Power tools newsletter marketing
‌: Nguyen Gia Huy

The user-friendliness of digitalization affecting the advertisements and the purchase process of products in pharmacies in Hungary
‌: Fehér Norbert

How Brands Alter Their Corporate Identity to Fit the Current Market Environment A comparison between Dove and Lush
‌: Abazi Xhesika

Celebrity endorsement as a tool for enhancing brand awareness, brand image and purchase intention
‌: Mocanu Iulia

Rebuilding Kosovo's Global Identity The Role of Public and Cultural Diplomacy in Nation Branding
‌: Berisha Zana

Analysis of the Most Effective Methods of Advertising to Increase Clientele at International Hotels
‌: Wyss-Lockner Darian

Examining the Effectiveness of Football Clubs Communication Strategies in Building and Maintaining Fan Loyalty
‌: Mora Gonzalez Pedro Antonio

Data storytelling – Hogyan meséljünk történetet adatokkal
‌: Csapó Anna Katalin

Assessing Fan Preferences in K-Pop Idols' Image and Identities and Their Implications for Effective Marketing Strategies
‌: Khuc Thi Hue Chi