Examining online food ordering consumer behavior
Elmentve itt :
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| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | 7 P Consumer behavior food industry food ordering sustainability |
| Online Access: | http://dolgozattar.uni-bge.hu/36942 |
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| 001 | dolg36942 | ||
| 005 | 20210922092327.0 | ||
| 008 | 210922suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Juhász Rebeka | |
| 245 | 1 | 0 | |a Examining online food ordering consumer behavior |c Juhász Rebeka |h [elektronikus dokumentum] |
| 520 | 3 | |a Examining online food ordering consumer behavior Food ordering is an everyday part of life, but little is understood of the way consumers choose food delivery platforms. In my thesis work I examined consumer behaviour of online food ordering platforms in this special pandemic situation. I wanted to research if the pandemic had any effect on the consumer behaviors in Hungary. The research was done using a mixed method, and the analysis was based on the 7P method. I conducted a survey and two in-depth interviews.Key phrases: Food ordering, Ordering platforms, Consumer behavior, 7P method | |
| 695 | |a 7 P | ||
| 695 | |a Consumer behavior | ||
| 695 | |a food industry | ||
| 695 | |a food ordering | ||
| 695 | |a sustainability | ||
| 700 | 1 | |a Debreceni János |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/36942/1/Juhasz_Rebeka_szakdolgozat_final.pdf |z Dokumentum-elérés |