Internationalization of Hungarian firms with special regard to Christmas tree trading
Elmentve itt :
| Szerző: | |
|---|---|
| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | Christmas tree foreign trade internationalization retail wholesale |
| Online Access: | http://dolgozattar.uni-bge.hu/38610 |
| Kivonat: | The main objective of my thesis is to analyze the different reasons of internationalization of Hungarian firms through the case of a specific firm, which participates in Christmas tree trading (retail sale and wholesale). This work represents the important stages and strategies of internationalization, and also introduces the advantages and disadvantages that it brings to businesses. I will also show the analyzed industry (green industry) in detail. In connection with this industry, I will explain how to participate in Christmas tree trading in a sustainable and environmental friendly way. I also collected important data from Christmas tree consumers to support the hypothesis of my work. |
|---|