Internationalization of Hungarian firms with special regard to Christmas tree trading

Elmentve itt :
Bibliográfiai részletek
Szerző: Bogár Bettina
További közreműködők: Hrabovszki Ágnes Zsuzsa
Tölgyessy Dr. Péterné Sass Magdolna Ildikó
Dokumentumtípus: Diplomadolgozat
Kulcsszavak:Christmas tree
foreign trade
internationalization
retail
wholesale
Online Access:http://dolgozattar.uni-bge.hu/38610

MARC

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245 1 0 |a Internationalization of Hungarian firms with special regard to Christmas tree trading  |c Bogár Bettina  |h [elektronikus dokumentum] 
520 3 |a The main objective of my thesis is to analyze the different reasons of internationalization of Hungarian firms through the case of a specific firm, which participates in Christmas tree trading (retail sale and wholesale). This work represents the important stages and strategies of internationalization, and also introduces the advantages and disadvantages that it brings to businesses. I will also show the analyzed industry (green industry) in detail. In connection with this industry, I will explain how to participate in Christmas tree trading in a sustainable and environmental friendly way. I also collected important data from Christmas tree consumers to support the hypothesis of my work. 
695 |a Christmas tree 
695 |a foreign trade 
695 |a internationalization 
695 |a retail 
695 |a wholesale 
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700 1 |a Tölgyessy Dr. Péterné Sass Magdolna Ildikó  |e ths 
856 4 0 |u http://dolgozattar.uni-bge.hu/38610/1/Thesis%20work%20-%20Bettina%20Boga%CC%81r%20FINAL%20FINAL.pdf  |z Dokumentum-elérés