Internationalization of Hungarian firms, Case study based on two trading companies
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| Format: | Thesis |
| Kulcsszavak: | analysis economics free trade international business enterprises international economic relations qualitative research |
| Online Access: | http://dolgozattar.uni-bge.hu/38731 |
| Abstract: | In my thesis I am writing about the Internationalization of Hungarian firms, specifically about import. Many people underestimate importing, and say that it is not an entry mode, therefore the main focus in this thesis is whether importing is and international entry mode or not. With analyzing previously conducted theoretical background as secondary data, such as the theory of internationalization and the entry modes and doing in-depth interviews with two different company managers, from two different trading companies, as primary data, I am going to prove that importing is an incredibly important factor in the companies’ life and we should consider it as the first international entry mode. |
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