Introducing the marketing activity of Takarékbank Zrt. through the example of the Takarék Sustainable bank account campaign

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Bibliographic Details
Main Author:	Hirsch Alexandra
Other Authors:	Molnár Zsolt
Format:	Thesis
Kulcsszavak:	bankmarketing campaign planning marketing activity sustainability Takarékbank Zrt.
Online Access:	http://dolgozattar.uni-bge.hu/39179

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