“KicsiKocsi” – business plan for establishing a baby vehicles’ specialized webshop with dropshipping fulfillment in Hungary

Elmentve itt :
Bibliográfiai részletek
Szerző: Pongó Nikoletta
További közreműködők: Németh Dr. Patrícia
Dokumentumtípus: Diplomadolgozat
Kulcsszavak:baby vehicles
business planning
dropshipping
financial planning
market research
marketing plan
Online Access:http://dolgozattar.uni-bge.hu/39273
Leíró adatok
Kivonat:This research is intended to evaluate the market potential for the business idea “KicsiKocsi”. The research analysis will consist of secondary and primary research of the current business environment. The secondary research will consist of a theoretical analysis of the components required in a business plan, and analysis of dropshipping as a fulfillment solution. The primary research will consist of an introduction to “KicsiKocsi” as a business idea, complemented with a marketing plan and a financial plan. Furthermore, the primary research will consist of PESTLE analysis, a Porter’s Five Forces Model, and lastly the market research required for business planning in the Hungarian market.