Analysis of the marketing activities of Agrárgazdaság Ltd. concerning hybrid maize sowing seeds
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | Agricullture Debreceni Agrárgazdaság Kft. Focus group Interview marketing |
| Online Access: | http://dolgozattar.uni-bge.hu/39382 |
| Kivonat: | This work of dissertation is devoted to take an analytical research, containing the current activities of Agrárgazdaság Ltd. of Debrecen ( Debreceni Agrárgazdaság Kft.), concerning the areas of marketing in terms of production and turnover of self-bred hybrid maize seeds, and its effectiveness compared to the competition on this market. What indicated this choice of topic for my research, was that this is an interesting company to explore, since it contains mainly all elements of knowledge that the University granted me in practice. As I completed my internship at this company, I had an opportunity to have a deep insight into the internal operation of a large organization. |
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