An exploratory research on making Lake Balaton a tourist attraction in winter
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| Format: | Thesis |
| Kulcsszavak: | Destination Marketing Domestic tourism Lake Balaton Off-season pandemic |
| Online Access: | http://dolgozattar.uni-bge.hu/39405 |
| Abstract: | Lake Balaton is getting a more and more popular touristic destination among Hungarian and foreign tourists, especially in the pandemic times when domestic tourism is the preferred travelling option. However, Lake Balaton used to be a typical summer holiday destination due to its beach holiday offerings, the region became also enjoyable during autumn, spring and even winter times. Lake Balaton has a lot to offer, besides its lake – like wine regions, cultural and gastronomy offerings, family, or adventure attractions. Therefore, the region is slowly becoming a considerable destination even during winter. |
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