Reactions to nostalgia marketing and consumer psychological well-being amid the Covid-19 pandemic
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Main Author: | Nguyen Thi Thao Huong |
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Other Authors: | Kovács Dr. András |
Format: | Thesis |
Kulcsszavak: | communication communication strategy complaint marketing psychology |
Online Access: | http://dolgozattar.uni-bge.hu/39963 |
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