Influence of Online marketing to the Hungarian wine tourism
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | vinery wine wine culture wine marketing wine tourism |
| Online Access: | http://dolgozattar.uni-bge.hu/40372 |
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| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
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| 100 | 1 | |a Novák Lilla | |
| 245 | 1 | 0 | |a Influence of Online marketing to the Hungarian wine tourism |c Novák Lilla |h [elektronikus dokumentum] |
| 520 | 3 | |a I chose this topic because I am interested in the world of wine, especially because I travel a lot in my free time when I have the chance. When I visit a place, I like to taste the local wines and find out about their history, geography and origin. I started my thesis with an introduction to the wine regions, as it is essential to have the right background information when doing research. I then moved on to the literature section, where I felt that knowledge of marketing was also crucial, and especially wine marketing. I dedicated a separate chapter to how Covid-19 has affected wine tourism, as the pandemic has affected all sectors of the economy. I have interviewed 6 wineries and sent a questionnaire to the wine-drinking community to answer my research questions. From the Balatonboglár wine area, I had the pleasure of interviewing Trunkó Family Cellar, Wineyard Bujdosó and Garamvári Estate. And from the Villány wine area, I had interviews with Miháy Takács Cellar, Sauska Winery, and Attila Gere Winery. After my own research part, I summarized the results with pie and bar charts and made suggestions on how I think wine tourism should be taken to a higher level through online marketing and how Hungarian wine could become more prestigious. | |
| 695 | |a vinery | ||
| 695 | |a wine | ||
| 695 | |a wine culture | ||
| 695 | |a wine marketing | ||
| 695 | |a wine tourism | ||
| 700 | 1 | |a Fábián Tamás |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/40372/1/Dissertation_HMWWKA.pdf |z Dokumentum-elérés |