Exploratory research on the significance of hungaricums in the Hungarian tourism market
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| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | country image Domestic tourism hungaricum local development national values |
| Online Access: | http://dolgozattar.uni-bge.hu/42703 |
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| LEADER | 00000nta a2200000 i 4500 | ||
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| 001 | dolg42703 | ||
| 005 | 20230210144437.0 | ||
| 008 | 230210suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Harján Zoi Melissa | |
| 245 | 1 | 0 | |a Exploratory research on the significance of hungaricums in the Hungarian tourism market |c Harján Zoi Melissa |h [elektronikus dokumentum] |
| 520 | 3 | |a The dissertation investigates how the greatest achievements and national values of Hungarians influence the tourism market. We must adapt to today's rapidly changing world while preserving Hungarian culture and traditions. The thesis discusses how hungaricums affect local life and settlement development. The researcher investigates the most effective domestic and international marketing opportunities for hungaricums in the dissertation. The study seeks to discover how to revitalize hungaricums so that future generations find our national values appealing and loveable. In the primary research, two methods are used after reviewing the relevant literature. First, the researcher used a questionnaire to learn about the travel habits and attitudes of Hungarians toward hungaricums. The researcher conducted an interview with Zsolt V. Németh, who provided a comprehensive understanding of hungaricums from a professional standpoint. Because all of the research questions were answered, the study has deemed a success. | |
| 695 | |a country image | ||
| 695 | |a Domestic tourism | ||
| 695 | |a hungaricum | ||
| 695 | |a local development | ||
| 695 | |a national values | ||
| 700 | 1 | |a Karsai Dr. Árpád |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/42703/1/THESIS.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/42703/2/Harj%C3%A1n%20Zoi%20Consulent%20Karsai%20%C3%81.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/42703/3/HARJ%C3%81N_Zoi_opponent_Sz%C3%A9kely%20Gy%C3%B6rgy.pdf |z Dokumentum-elérés |