EFFICIENCY OF ONLINE AND IN-STORE MARKETING TOOLS - An Analysis of a Marketing Strategy That Has Made the Biggest Toy Store Chain in Hungary Successful

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Bibliographic Details
Main Author: Balog Melani
Other Authors: Molnár Zsolt
Format: Thesis
Kulcsszavak:advertising activity
business marketing
communication tools
corporate marketing strategies
online marketing
Online Access:http://dolgozattar.uni-bge.hu/43056