An explanatory study of online consumer behaviour in Hungary in cases of purchases of smartphones
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| Format: | Thesis |
| Kulcsszavak: | 21st Century Consumer behavior consumer needs Hungary online commerce |
| Online Access: | http://dolgozattar.uni-bge.hu/43205 |
| Abstract: | The 21st century is an era that can be described as the era of digitalisation. In the past two decades, digital developments have become the focal point of most commercial industries since other fields of the economy have been improving, such as communication, marketing, technology, and information technology. All these developments allowed customers to slowly shift to new methods of acquiring new products or services. This research paper aims to explore customers' shopping behaviour, habits, and decision-making processes based on theoretical concepts in an online environment. Consumer behaviour is indeed a flexible factor in the 21st century for companies to follow, especially in the emerging e-commerce market where the amount of information that can be gained access to is exponentially more significant than what it used to be in the 20th century. Thanks to technological advancements, people adopt changes, and some even exploit the possibilities that innovations offer. Investing in new gadgets and technological devices these days require a certain amount of investigation of what, which, and eventually where to acquire the desired goods for each individual or entity before deciding. In other words, online shopping customers depend on various details and pieces of information such as availability, the credibility of that retailer, safety, payment security and preferences, and the clarity of the webshop. So, this study aims to analyse the habits and patterns of customers, demographics, and general cultural and psychological attitudes (Bhatt & Nagvadia, 2021). Smartphones are essential in the modern world, and they are things that people in civilised environments lose their functionality without having one. The need for one of these products is endless; the reason for necessity differs by demographics, culture, interests, and many other aspects that should be considered when conducting this research. Electrical goods are becoming increasingly scarce due to the emerging production costs and increasing demand for specific goods that trends and other cultural initiatives cause shortages. Making reservations and better bargains are a few reasons smartphone purchasers swift to one of the online shopping methods to ensure their advantages, thus causing online shopping for smart devices more attractive in the eye of many. In this study, I will also define why adopters act and use specific patterns to make transactions online when acquiring a smartphone or device. |
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