A mixed-method investigation of customers' motivation to purchase virtual items the case of microtransactions in multiplayer video games
Elmentve itt :
| Szerző: | |
|---|---|
| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | consumer behaviour consumption values microtransactions multiplayer video games virtual items |
| Online Access: | http://dolgozattar.uni-bge.hu/43293 |
Hasonló tételek
Virtual goods selling in online video games
: Colabruni Francesco
: Colabruni Francesco
Virtual Economies Factors Influencing In-Game Purchases and Players Commitment in Genshin Impact
: Nguyen Thi Xuan Hong
: Nguyen Thi Xuan Hong
Investigating the motivation and decision making processes by Camp Leaders participants
: Kemény Dóra
: Kemény Dóra
Embracing the virtual a comprehensive strategic foresight analysis of virtual reality's impact on tourism marketing
: Shi Junfeng, et al.
Megjelent: (2023)
: Shi Junfeng, et al.
Megjelent: (2023)
Investigating cycling habits and cultural motivations during the Balaton Cycling Circuit Route
: Burján Brigitta Gladys
: Burján Brigitta Gladys
Investigating customer perceptions of Fine dining and Michelin-rated restaurants
: Fülöp Dóra
: Fülöp Dóra
Impact of Brand Communication on Purchase Intentions of Customers in the Fast Fashion Industry
: Gupta Pranya
: Gupta Pranya
Analysis of “virtual FDI” and countermeasures-with special reference to the case of China
: Tan Xiaofan
: Tan Xiaofan
An Exploratory Investigation of the Transition of Road Tolling in Hungary with Digitalization and Customer Satisfaction in Focus
: Morvai Viktor
: Morvai Viktor
The social impact of virtual identities on generation Z
: Gigor Áron
: Gigor Áron
Unilever's CSR Initiatives and its Effects on the Company's Brand Image and Customers’ Purchase Decisions
: Trombitás Lili
: Trombitás Lili
The changing methods and tools of traditional hotel brands for building brand loyalty among Millennial customers
: Tóth Kata Krisztina
: Tóth Kata Krisztina
The New Media's Effects on Hospitality Marketing Mix
: Rétszilasi Melinda
: Rétszilasi Melinda
Co-branding As A Way to Promote Brand Image and Customer’s Purchase Invention in The Fashion Industry A Case Study of H&M and Luxury Designers
: Nguyen Khanh Linh
: Nguyen Khanh Linh
Co-branding as a Way to Promote Brand Image and Customer's Purchase Intention in the Fashion Industry A Case Study of H&M and Luxury Designers
: Nguyen Khanh Linh
: Nguyen Khanh Linh
Virtual tourism as a model of alternative tourism, A case study of Syria.
: Arbash Marah
: Arbash Marah
Virtual Tourism as a Model of Alternative Tourism, a Case Study of Syria
: Arbash Marah
: Arbash Marah
How have tourist's motivations changed since the Covid-19 pandemic? A study that examines the challenges both from customers' motivation and Hotels' operation perspective.
: Ungvári Lili Eszter
: Ungvári Lili Eszter
Special Motives and Motivations of LGBT Tourism
: Major Rita
: Major Rita
The role of digitalization in commerce, specifically focusing on augmented and virtual reality
: Schleier Mark
: Schleier Mark
The investigation of managerial duties in the case of high-class restaurants
: Bárányos Bence
: Bárányos Bence
Selling techniques and new methods
: Tóth Etre
: Tóth Etre
Bp Creamy marketing - mix elemzés
: Cserti Viola Erika
: Cserti Viola Erika
Burger king Marketing Mix elemei
: Vrbovszki Tamás
: Vrbovszki Tamás
Dark Tourists' motivations - Motivation factors among young people
: Juhász Norbert
: Juhász Norbert
Alternative payment methods in international trade, analysis of Covid-19 effect on payment methods in hungary
: Ábel Mónika
: Ábel Mónika
Content marketing as a strategic tool to influence customer purchasing decisions at an international company. How to attract new visitors to the Omron website?
: Pocsai Anikó
: Pocsai Anikó
Motivation of tourists in esport
: Szabó Bence
: Szabó Bence
The motivation for trips to Japan
: Sipos Viktória
: Sipos Viktória
A Burger King marketing mix elemei
: Vrbovszki Tamás
: Vrbovszki Tamás
Aspects of Mobile Phone Purchase
: Fenyves Ádám Kristóf
: Fenyves Ádám Kristóf
M-commerce purchases in Hungary
: Kovács Máté
: Kovács Máté
The increasing popularity of the alternative paying methods
: Dőri Gábor
: Dőri Gábor
How to improve customer retention for Plinga's social farming games?
: Pálvölgyi Máté
: Pálvölgyi Máté
What motivates you at work? – A study about generational motivation differences
: Horváth Kitti
: Horváth Kitti
The effect on the popularity and marketing of video game adaptations and their video game counterparts on each other.
: Soponyai Dávid Levente
: Soponyai Dávid Levente
An exploratory investigation of guest satisfaction in the case of Sáo Food and Bar Budapest
: Nguyen Dieu Huyen
: Nguyen Dieu Huyen
An investigation of social media use in official destination marketing and UGC the case of Budapest
: Suzacq Decillis Victor
: Suzacq Decillis Victor
The research methods of credit bureaus in Europe in the light of two relevant case studies
: Pozsonyi Szilvia
: Pozsonyi Szilvia
An explanatory study of online consumer behaviour in Hungary in cases of purchases of smartphones
: Hoang Tamás
: Hoang Tamás