The Impact of Cultural Heritage on Qingdao City Marketing
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| Format: | Thesis |
| Kulcsszavak: | city city marketing Cultural cultural heritage marketing |
| Online Access: | http://dolgozattar.uni-bge.hu/43299 |
| Abstract: | With the continuous development of economy and society, the role of cultural heritage in city marketing has been highlighted. This thesis focuses on the influence of cultural heritage on city marketing in Qingdao, increasing the understanding of cultural heritage and increasing the understanding of city marketing, as well as exploring the relationship between cultural heritage and city marketing in Qingdao. By analyzing a large amount of literature and cross-analysis using questionnaires, the authors derive aspects of cultural heritage that influence Qingdao's city marketing and provide some suggestions and theoretical support for the future direction of Qingdao's development. |
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