The Impact of Cultural Heritage on Qingdao City Marketing
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Kulcsszavak: | city city marketing Cultural cultural heritage marketing |
| Online Access: | http://dolgozattar.uni-bge.hu/43299 |
MARC
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| 005 | 20230318153720.0 | ||
| 008 | 230318suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Li Boyuan | |
| 245 | 1 | 4 | |a The Impact of Cultural Heritage on Qingdao City Marketing |c Li Boyuan |h [elektronikus dokumentum] |
| 520 | 3 | |a With the continuous development of economy and society, the role of cultural heritage in city marketing has been highlighted. This thesis focuses on the influence of cultural heritage on city marketing in Qingdao, increasing the understanding of cultural heritage and increasing the understanding of city marketing, as well as exploring the relationship between cultural heritage and city marketing in Qingdao. By analyzing a large amount of literature and cross-analysis using questionnaires, the authors derive aspects of cultural heritage that influence Qingdao's city marketing and provide some suggestions and theoretical support for the future direction of Qingdao's development. | |
| 695 | |a city | ||
| 695 | |a city marketing | ||
| 695 | |a Cultural | ||
| 695 | |a cultural heritage | ||
| 695 | |a marketing | ||
| 700 | 1 | |a Gajzágó Dr. Éva Judit |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/43299/1/The%20Impact%20of%20Cultural%20Heritage%20on%20Qingdao%20City%20Marketing.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/43299/2/Szakdolgozat%20%C3%A9rt%C3%A9kel%C5%91%20lap%20angol%20BELS%C5%90%20LB.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/43299/3/Li%20Boyuan_angol%20K%C3%9CLS%C5%90_Schultz%20%C3%89va.pdf |z Dokumentum-elérés |