The impact of online and offline marketing communication tools in the context of media consumption changes due to Covid-19
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| Format: | Thesis |
| Kulcsszavak: | Covid-19 marketing communication media consumption Offline marketing online marketing tools |
| Online Access: | http://dolgozattar.uni-bge.hu/43370 |
| Abstract: | The aim of this paper is to examine the impact of online and offline marketing communication tools correlated with the media consumption changes due to the Covid-19. The survey analysis only concentrate on Hungarian individuals, although I present global media consumption changes for comparison purposes.As to explore this area, I first introduce the different online and offline marketing communication tools to give the reader a deeper knowledge. I will then present the changes in global media consumption habits. The major part of the thesis will analyse the impact of online and offline marketing communication tools by analysing a 35-question questionnaire I have prepared. In the final part of the thesis I draw conclusions and conclude with a summary of the importance of using the different marketing communication tools. |
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