The personality of brands and the significance of brand image on consumers’ own behaviour and personality.

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Bibliographic Details
Main Author:	Sarkadi Márk László
Other Authors:	Papp dr. Vanda
Format:	Thesis
Kulcsszavak:	brand archetypes brand image branding marketing personality
Online Access:	http://dolgozattar.uni-bge.hu/43373

The personality of brands and the significance of brand image on consumers’ own behaviour and personality. ‌ Sarkadi Márk László

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Thesis