How marketers apply Scarcity marketing and FOMO tactics The case of Vietnamese people towards E-commerce sites during the pandemic

Applying Big Data Analytics to Consumers' Responses in Vietnam's E-Commerce Industry Pros and Cons
‌: Do Van Tu

How has the (alternative) IPO market changed during the pandemic caused by COVID-19 in the US financial markets.
‌: Horváth Gergő

Customer's perception of sustainable restaurant The case of Vietnamese people toward restaurants that use seasonal menu
‌: Nguyen Quynh Thu

A Social Media és a digitalizáció hatására kialakult FOMO jelenség
‌: Fejszés Blanka

The role of revenue management in the optimization of revenues, interrelation among strategies and tactics in the hotel salesmanship based on Danubius Hotel Gellért
‌: Thurzó Anett

Perceived and applied employer branding through the example of The Ritz-Carlton, Budapest
‌: Nagy Bence

How Chinese company use WeChat to be communicating and marketing with Chinese people who living in Hungary
‌: Sun Ming

Marketing strategy of Nintendo during the COVID-19 pandemic
‌: Konno Yukito

Analysis of Thailand's e-Commerce development during Covid-19 pandemic
‌: Inthavong Anita

Comparison of the European and U.S. Capital Markets - How to improve the European markets?
‌: Somosi Krisztián Ádám

A FoMO és a közösségi média vizsgálata a budapesti elektronikus zenei szcénában
‌: Faragó Tímea

How to develop and break into the international market as a startup by marketing tools The comparison of the marketing activities of Mei Kawa and Nanushka
‌: Bukovics Aliz

Commerce and marketing
‌: Narh Dunamis Manyee O'se Mamle

Gendered Marketing How to Advertise Feminine Products to Men?
‌: Devecseri Fruzsina

How the Artifical Intelligence changed the Marketing Research as an Institution
‌: Oláh Sándor

How should HZPC increase its market share in the Hungarian seed potato market?
‌: Korsós Csanád

Market research and plan for Vietnamese fast-food chain-restaurant start-up
‌: Nguyen Tran Diemmi

How to fight back unwanted ads in the era of online marketing
‌: Jakab Áron

Analysis of how Influencer Marketing can impact consumer behavior
‌: Szűcs Levente

Marketing Strategies of Tourism Industry in the Republic of Azerbaijan. The Case of the World Heritage Sites by UNESCO in Azerbaijan
‌: Aghayeva Dilara

Hogyan változik az utazás hagyományos célja a közösségi média okozta FOMO-hatására a Z generációnál?
‌: Horváth Lili

The impact of social media marketing on Vietnamese Z traveler's decisions to visit historical destinations. Case study Hoa Lo Prison Relic.
‌: Nguyen Thi Kieu Trinh

Hogyan változik az utazás hagyományos célja a közösségi média okozta FOMO-jelenség hatására a Z generációnál?
‌: Horváth Lili

How to make email marketing more appealing to Business-to-Business companies
‌: Brünner Márton

Online marketing strategy for a Japanese restaurant in Budapest during the COVID-19 Pandemic
‌: Hirano Mizuki

The changes of applied management and leadership styles after Covid-19 and their effects in a food delivery company in Hungary
‌: Lipcsei Krisztina

Glass-buildings – how lay people and professionals communicate about them
‌: Keszei Barbara, et al.
Megjelent: (2019)

Advantages of the services by Hungarian target market and how to meet the Russian consumers behavior
‌: Izmaylova Liya

How the CE marking influences the access of Ukrainian and CIS products to the EU market
‌: Moroz Alina

Teenagers as target group - how to get teenagers as potential customers in the smartphone market?
‌: Somogyi Barbara
Megjelent: (2013)

Strategy in hotel branding and how it affects customer buying decision, in the case of Corinthia hotel brand
‌: Nguyen Thao Trang

Comparison of the waste management policies applied within the European Union and the accessing cee countries, through the example of Sweden and Hungary
‌: Bede Júlia

How recent developments in social media can impact people’s choices in tourism
‌: Tompos Gréta

Marketing strategy during an economic depression
‌: Lukács Balázs Gellért

How Brands Alter Their Corporate Identity to Fit the Current Market Environment A comparison between Dove and Lush
‌: Abazi Xhesika

The study of the advancement of digital diplomacy in the post-Covid-19 era Challenges and Opportunities - How to apply it to the Vietnamese style of diplomacy
‌: Tran Anh Tuan