Marketing strategies in the food trade – An overview of psychological factors in the Hungarian SME sector
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| Format: | Thesis |
| Kulcsszavak: | Economic situation Food trade marketing Marketing Psychology marketing strategy sme sector |
| Online Access: | http://dolgozattar.uni-bge.hu/44607 |
| Abstract: | We might argue that SMEs play an important role in the economy, both domestically and internationally. Marketing is one of the driving elements in today's highly competitive world, and it is a complex process. In my research, I'm looking at the marketing strategies employed by small and medium-sized enterprises (SMEs) in Hungary's food trade sector, as well as their psychological background. Taking into account the diversity of the SME sector, I can conclude that if enterprises can place greater attention on sales promotion, which is one of the 4P model's elements, the 4P marketing model can be one of the most effective marketing strategies in the SME sector among food trading companies. Furthermore, I discovered that businesses desire and intentionally utilize psychological phenomena to assist and improve the efficiency of their marketing efforts. Finally, I discovered that constrained resources and rising prices in many industries, as well as the influence of inflation, might be restricting factors for enterprises in their advertising procedures. |
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