A comparative study of different sized businesses on the automotive parts market by their economic activities in Hungary

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Bibliographic Details
Main Author: Sándorházi Vivien
Other Authors: Németh Dr. Patrícia
Format: Thesis
Kulcsszavak:automotive replacement parts
family business
Hungary
retailer
vehicle parts
wholesaler
Online Access:http://dolgozattar.uni-bge.hu/45640

MARC

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040 |a BGE Dolgozattár Repozitórium  |b hun 
041 |a en 
100 1 |a Sándorházi Vivien 
245 1 2 |a A comparative study of different sized businesses on the automotive parts market by their economic activities in Hungary  |c Sándorházi Vivien  |h [elektronikus dokumentum] 
520 3 |a Theautomotive replacement market is an essential complementary market of theautomotive sector as it is vital for consumers to keep their vehicles in a conditionthat is safe to operate. This study attempts to uncover whether this marketsegment is viable and profitable for different sized businesses alike, by comparingthe economic activities of two specifically selected companies: one retailerand one wholesaler. There seems to be an informational void on this market, interms of the commercial participants, there is no recent data or study thatwould focus ont he implications the automotive market faces due to thehardships of the local automotive industry. All of the available researcheshave the auomotive replacement market on the edge of their scope, barelyexamining the topic. As it is a comparative study with a small sample size, thequalitative and multi-method approach was determined to be the most appropiate.A complementary SWOT matrix and a few important economic indicators were alsogenerated to assist in analyzing the data presented and drawing the proper conclusions.It was quite a surprise to learn that the automotive replacement market has hadthe same number of retail type establishments for at least five years, whichgoes to show how stable this market segment actually is, despite the number ofrecent global events disrupting it. The Covid-19 did not impact theparticipants of this market financially as deeply as it did on other markets,as the vehicles were still in some use during the pandemic too. A mainrevelation was that the importance of the geographical location of a businesson this market sector is heightened quite much.  
695 |a automotive replacement parts 
695 |a family business 
695 |a Hungary 
695 |a retailer 
695 |a vehicle parts 
695 |a wholesaler 
700 1 |a Németh Dr. Patrícia  |e ths 
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