The benefits of implementing Omnichannel practices for a company based in Central Europe after the pandemic
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | communication strategy customer engagement digital transformation omnichannel Omnichannel in pharma |
| Online Access: | http://dolgozattar.uni-bge.hu/46026 |
| Kivonat: | The pandemic has transformed customerexpectations and has forced companies to make long-term alterations to theirbusiness practices so that they can accommodate the needs of their customers.As the growing need for digitalization grew, a new problem reared its head withbusinesses’ communication channels working separately from each other and notbeing in synchronization. Implementing Omnichannel practices, however, wouldintegrate the channels that are now working separately while also putting thecustomer in the centre with the use of personalization which today’s consumersrequire in order to make a business to excel in their field. The purpose of theresearch is to justify and support the claim that the utilization of suchmethods can support the closing of the gap between the customers’ evolveddemands and a company’s current operations thus give the business a competitiveadvantage over other entities that might seem as a contender in the consumers’eyes. |
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