Culinary tourism in Viet Nam - A case study of Hai Phong city
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | culinary tourism decision making food tourism Hai Phong city Social media Viet Nam |
| Online Access: | http://dolgozattar.uni-bge.hu/46117 |
| Kivonat: | Culinary tourism has become a popular form of tourism worldwide, and Hai Phong cityin Vietnam is one of the emerging culinary destinations. This study aimed to identify the factorsthat affect the decision-making process of culinary tourists in choosing Hai Phong city as aculinary tourism destination. The study used both quantitative and qualitative researchmethodologies as part of a mixed-methods strategy. The primary data was collected through anonline survey distributed on various social media platforms. The survey generated 161responses, which were analyzed using statistical methods. The secondary data was collectedthrough a comprehensive literature review, which gave the study a theoretical base. The findings revealed that the success of culinary tourism in Hai Phong city is attributedto several factors, including local cuisine and dining experiences, cultural heritage, andhospitality. The study also demonstrated that social media significantly affects the city'sreputation and appeal as a culinary destination. The research suggests that further efforts areneeded to enhance the tourism industry in Hai Phong city, particularly through the use of socialmedia marketing strategies to attract more culinary tourists.. However, the sampling methodused in the survey was a limitation, as it may not have represented the entire population ofculinary tourists in the city. Based on the findings, recommendations were made for the government, thehospitality/tourism/events industry, and the participants. Policymakers, tourism stakeholders,and marketers may use the study’s results to create plans to advertise Hai Phong as a culinarytourism destination. |
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