Examining consumer behavior in a given product/service market

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Bibliographic Details
Main Author: Hackel Veronika Éva
Other Authors: Taralik Krisztina
Format: Thesis
Kulcsszavak:behavioral patterns
Consumer behavior
consumer demand
customer behavior models
Data Analytics
Risk Analysis
Socio-economic trends
Socio-political trends
Online Access:http://dolgozattar.uni-bge.hu/46161

MARC

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100 1 |a Hackel Veronika Éva 
245 1 0 |a Examining consumer behavior in a given product/service market  |c Hackel Veronika Éva  |h [elektronikus dokumentum] 
520 3 |a Consumer buying behaviour is a very important facet of the marketing bureaus, that plays a very predominant role in predicting the sales of a company, and hence in the stabilization of the financial structure. Consumer buying behaviour provides an insight into the prospective demands and needs of the consumers as well as the prospective social economic, and political conditions of the market, through predictive analysis using data sets, acquired from the analysis of the behavioral patterns, and buying habits of the consumers. This, in turn, leads to personalized marketing that tailors the specified interests of the customers which leads to improved customer service, improved customer relations, enhanced decision-making, and improved risk management. 
695 |a behavioral patterns 
695 |a Consumer behavior 
695 |a consumer demand 
695 |a customer behavior models 
695 |a Data Analytics 
695 |a Risk Analysis 
695 |a Socio-economic trends 
695 |a Socio-political trends 
700 1 |a Taralik Krisztina  |e ths 
856 4 0 |u http://dolgozattar.uni-bge.hu/46161/1/Veronika%20%C3%89va%20Hackel.pdf  |z Dokumentum-elérés 
856 4 0 |u http://dolgozattar.uni-bge.hu/46161/2/Hackel%20Veronika%20%C3%89va.pdf  |z Dokumentum-elérés 
856 4 0 |u http://dolgozattar.uni-bge.hu/46161/3/Hackel%20Veronika%20angol%20BELS%C5%90_%C3%BAj_1.pdf  |z Dokumentum-elérés