Marketing strategy of Nintendo during the COVID-19 pandemic
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | coronavirus Gaming habits Loneliness marketing strategy Nintendo |
| Online Access: | http://dolgozattar.uni-bge.hu/46187 |
| Kivonat: | The purpose of this study is to understand Nintendo's marketing strategy and to investigate why Nintendo made more sales than other competitors during the Corona pandemic. It will also examine what marketing strategies Nintendo should implement in the future based on this success. The literature review, It is investigated the association between COVID-19, social media, and purchase behavior as secondary research. Additionally, there is an analysis of Nintendo using traditional marketing methods. A survey was created to find out how people's video game habits changed during the COVID-19 pandemic and how happy Nintendo Switch users were. |
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