E-commerce Retail & Online Shopping The Influence of Personality Traits & Satisfaction on Consumer Behavior & Preference

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Bibliographic Details
Main Author: Khashbat Anar
Other Authors: Papp Judit
Format: Thesis
Kulcsszavak:consumers' preferences
e-commerce
marketing
personality-traits
retail
Online Access:http://dolgozattar.uni-bge.hu/52746