The user-friendliness of digitalization affecting the advertisements and the purchase process of products in pharmacies in Hungary

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Bibliographic Details
Main Author: Fehér Norbert
Other Authors: Sarkadi Katalin
Format: Thesis
Kulcsszavak:advertising
consumers
digital knowledge
digitalization
marketing tools
modernization
pharmacy
purchase process
user-friendliness
Online Access:http://dolgozattar.uni-bge.hu/52782