Driving Luxury in the Racetrack A Comparative Analysis of Luxury Brand Marketing Strategies in Motorsports
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | branding marketing sport strategic planning strategy |
| Online Access: | http://dolgozattar.uni-bge.hu/52799 |
| Kivonat: | This academic research presents a comparative analysis of marketing strategies used by luxury brands present in the motorsports industry through a comprehensive examination and study of different case studies, data, and industry insights. It aims to find the most effective marketing strategies for luxury brands and their impact on customer journey, brand experience, strategic partnerships, sustainability, and overall market performance, helping sales & marketing teams of luxury brands, and anyone interested, to find key elements that could potentially drive successful marketing campaigns during motorsport events. Some of the main problems or gaps in the existing literature and industry knowledge trying to be addressed are to have a clearer and updated overview of the current and future most effective marketing strategies and trends for different luxury brands present in motorsport events to increase satisfaction of all stakeholders in this exclusive segment. |
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