The implementation of Artificial Intelligence related technologies, and its impact on digital marketing
Elmentve itt :
| Szerző: | |
|---|---|
| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | artificial intelligence digitalization marketing online marketing technology |
| Online Access: | http://dolgozattar.uni-bge.hu/52825 |
| Kivonat: | The purpose of the paper is to investigate the upcoming opportunities of Artificial Intelligence (AI) related technologies, as well as their social, legal limitations and setbacks. Throughout the paper, several aspects of the subject are examined by means of a practical questionnaire as primary research, and by recent literature to form a conclusion regarding the usability of AI in modern times for recreational and for commercial use likewise. The findings of the primary research show that it proves to be challenging for individuals to tell whether certain pieces of content are real, or was generated by AI, and that some of the characteristics that they think is solely a sign of human input, is already mastered by AI in many cases. |
|---|