Mocanu Iulia & Sarkadi Katalin. Celebrity endorsement as a tool for enhancing brand awareness, brand image and purchase intention.
Chicago Style (17th ed.) CitationMocanu Iulia and Sarkadi Katalin. Celebrity Endorsement as a Tool for Enhancing Brand Awareness, Brand Image and Purchase Intention.
MLA (8th ed.) CitationMocanu Iulia and Sarkadi Katalin. Celebrity Endorsement as a Tool for Enhancing Brand Awareness, Brand Image and Purchase Intention.
Warning: These citations may not always be 100% accurate.